Plant

Manager, SEM

Hong Kong SAR

R-2502

Manager, SEM

  • Hong Kong SAR
  • Full Time

About Klook


Klook is the go-to travel and leisure e-commerce platform for experiences and services anytime, anywhere. Founded in Hong Kong in 2014 out of passion for discovery, our purpose today is to inspire and enable more moments of JOY. Even when the COVID-19 pandemic hit, we held on to our conviction and successfully unlocked the domestic travel business. To date, we are already offering over 490,000 activities in over 1,000 destinations. With cross-border travel resuming, we have made it our mission to reshape the world of travel. Isn’t this exciting?!
 
It certainly is for our international community of over 1,200 employees, based in over 20 locations globally! Joymakers at heart, Klookers are not only curating joyful experiences for others, but also co-creating our world of joy in the Klookiverse. We are on a journey to foster a strong company culture that supports a high-performing and successful business, and we are guided by our core beliefs - Push boundaries, Ask for and give feedback, Take ownership, and Help each other - in everything we do. We are excited about building and realizing endless possibilities in the new era of travel. Care to be a part of this revolution?

What You’ll Do

Build world class brand and non-brand paid search strategy and structure for a highly complex multi-market, multi-language, multi-vertical and multi-product business nature
 

  • Plan, automate and frequently perform testing of bidding strategies, landing pages, target audience, ad copies, sitelinks, extensions, search queries mining etc to improve ROI at scale
  • Work closely with Cross Functional teams globally to design and learn from impactful experiments to improve demand capture capabilities
  • Perform ROI and conversion analysis of campaigns & experiments to provide automation, optimization and Product recommendations
  • Work closely with Product and Tech. team to set up and enhance/improve data feeds and supporting tools for automating SEM Campaign Pipelines across multiple verticals
  • Given Travel is opening up, we are still in setup mode so a chunk of your time will go into setup and defining product requirements to automate tasks. Feedback collected during the setup process will be shared with the different teams to improve the user experience as a whole.

What You’ll Need
 

  • Excellent communication in English and Chinese. Other languages are welcome too.
  • 3+ years of experience in paid search
  • In-depth knowledge with search engines e.g.Google Ads, Bing is basic / Experience in Naver & Yahoo Japan is a plus
  • Proficient operational experience with Google Ads / Bing editors, 3rd party bidding platforms e.g. SA360, Marin, Kenshoo etc.
  • Proficiency in Microsoft Excel / Google Sheets Analysis.
  • Experience working with a growth marketing automation tool and feed based marketing automation
  • Proven track record of planning and executing complex paid search programs (experience with / in global OTAs / eCommerce companies / clients will be a plus)
  • Prior exposure to paid search automation will be a strong plus
  • Working knowledge of SQL will be a plus
  • Experience using Google App scripts will be a plus
  • Knowledge with Python (or the like) will be a plus.
  • Experienced in cross-functional collaboration and knowledge sharing
  • A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

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