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Associate/Senior Associate, Global CRM

Singapore

R-1329

Associate/Senior Associate, Global CRM

  • Singapore

At Klook, we love creating moments of joy. Our platform connects people around the world with experiences that bring a smile to their faces, at a touch of a button. We are a global team of diverse Klookers who push boundaries every day, learn fast with feedback and take ownership to drive the change we want to see. Together, we help each other make the world a more joyful place. Up for the challenge? Join us today!

About this role

This individual is responsible for launching, managing and optimizing lifecycle marketing campaigns and experiments- using EDM, App Push, SMS, landing pages, notification inbox, on-product splash banners and popup messaging channels. This role will report into our Marketing Director for CRM and will be based in Singapore or Hong Kong. Our ideal candidate should be a fast learner with a growth mindset and most importantly, a passion for digital marketing!

About Marketing

Travel makes for great stories — and we can't wait for the world to hear them! Marketing turns data and creativity into inspiring storytelling and compelling campaigns that resonate with audiences in over 20 markets. 

What you’ll do

  • Design, launch and optimize campaigns towards target metrics (opens, click throughs, landing page CVR etc.) using A/B tests across owned marketing channels (EDM, App Push, SMS, In-app messaging, Platform Banners and Splash/Pop-Up formats on web, m-web and app)
  • Work closely with Product and Tech. team to set up and enhance/improve data feeds for automated multi-vertical CRM channel campaigns
  • Work closely with various vertical teams, domestic task forces and ecommerce operations teams to design and launch targeted customer lifecycle experiments
  • Liaise with relevant business and analytics stakeholders to source campaign performance data for presentation and circulation of reports for optimization, reporting and next steps
  • Support function lead in vendor management

 

What you’ll need

  • Ideally 2 years of experience in launching CRM campaigns using EDM, App Push etc. Fresh graduates will be considered.
  • Strong communication and interpersonal skills in English. Mandarin will be an advantage for liaison with Technology team
  • Project Management Experience
  • Experience working with a growth marketing automation tool and feed based marketing automation
  • Basic understanding of HTML and CSS is a plus

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

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