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Associate Manager, Performance Marketing, SEM

Singapore

R-1422

Associate Manager, Performance Marketing, SEM

  • Singapore
  • Full Time

At Klook, we love creating moments of joy. Our platform connects people around the world with experiences that bring a smile to their faces, at a touch of a button. We are a global team of diverse Klookers who push boundaries every day, learn fast with feedback and take ownership to drive the change we want to see. Together, we help each other make the world a more joyful place. Up for the challenge? Join us today!

What You’ll Do


Build world class brand and non-brand paid search strategy and structure for a highly complex multi-market, multi-language, multi-vertical and multi-product business nature
 

  • Define roadmap, budget allocation, target KPIs and monitoring mechanisms for all search channels (Google, Bing etc.)

  • Plan, automate and frequently perform multivariate testing of bidding strategies, landing pages, target audience, ad copies, sitelinks, extensions, search queries mining etc to improve ROI at scale

  • Work closely with Domestic Task Forces and Ecommerce Operations teams globally to design and learn from impactful experiments to improve demand capture capabilities across multiple verticals

  • Perform ROI and conversion analysis of campaigns & experiments to provide optimization recommendations and Product recommendations

  • Work closely with Product and Tech. team to set up and enhance/improve data feeds for automating SEM Campaign Pipelines across multiple verticals

  • Work closely with local marketing teams and MarTech PM to ensure best practices are implemented, execution is aligned, and coupon/credit spend ROI is optimized, providing guidance/training whenever necessary

  • Own weekly & monthly performance reports circulated to CXO level stakeholders

  • Provide timely analytical support and insight reports to CRM and other growth marketing functions primarily from the audience strategy lens

What You’ll Need

  • Excellent communication in English and Chinese

  • 3+ years of experience in paid search

  • In-depth knowledge with search engines e.g.Google Ads, Bing is basic / Experience in Naver & Yahoo Japan is a plus

  • Proficient operational experience with Adwords / Bing editors, 3rd party bidding platforms e.g. SA360, Marin, Kenshoo etc.

  • Experience working with a growth marketing automation tool and feed based marketing automation

  • Proven track record of planning and executing complex paid search programs (experience with / in global OTAs / eCommerce companies / clients will be a plus)

  • Strong working knowledge of SQL

  • Experience using Google App scripts will be a plus

  • Prior exposure to paid search automation will be a strong plus

  • Proficiency in Microsoft Excel / Google Sheets is basic. Knowledge with Python (or the like) and Tableau (or the like) will be a strong plus

  • Experienced in cross-functional collaboration and knowledge sharing

  • A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude that’s not afraid to work independently when required.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

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