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SEO Manager

Singapore

R-1423

SEO Manager

  • Singapore
  • Full Time

At Klook, we love creating moments of joy. Our platform connects people around the world with experiences that bring a smile to their faces, at a touch of a button. We are a global team of diverse Klookers who push boundaries every day, learn fast with feedback and take ownership to drive the change we want to see. Together, we help each other make the world a more joyful place. Up for the challenge? Join us today!

SEO is not just a job but also a culture of how well you can integrate the basics in the organization and rally development with well laid out principles, be it UI/UX, design, coding, content, PR or any other areas touching the consumers. 
 

We are looking for someone who is not only good with search engine optimization but also knows how to communicate effectively SEO jargons into a simplified language for an internal audience. If working on launching growth projects, analysing logs, using sheets, discovering tiny hacks to automate stuff and reading about algo changes is fun, let’s have a chat!

What you’ll do

  • Monitor daily performance metrics to understand organic search performance across multiple markets from webmaster, analytics and tracking tools;

  • Lead development and execution of content and technical SEO strategies;

  • Translate Global Strategy inputs and execute technical and content-driven organic initiatives

  • Develop and integrate SEO local strategies to improve visibility in organic search rankings in different regions and search engines;

  • Identify opportunities in SEO efficiency and growth in core areas such as site infrastructure, keyword selection; increase revenue, traffic, leads, and users;

  • Implement best practices, tools, and processes that will enable best-in-class performance and workstreams;

  • Monitor, analyze and report on traffic performance, keyword performance and SEO activities;

  • Develop and perform detailed site audits to identify issues and ensure the site is properly optimized for search engine visibility;

  • Stay up to date with the latest SEO trends and best practices;

  • Collaborate closely with regional marketing teams to ensure best practices are adopted and integrate well with local needs;

  • Perform content analysis, SERPs research and monitor trends in industry to come up with competing features

  • This will be a hands-on role requiring to get in depth of analysis, recommend and execute to grow the organic performance.

  • Work on custom dashboards with Google Studio, Analytics, Search Console and other tools to report on performance and impact

What you’ll need

  • Bachelor’s degree in marketing, technology or quantitative field;

  • 5+ years of experience in SEO preferable with at least 1 year in people management role.

  • Experienced in SEO reporting - monthly and/or weekly dashboards;

  • Experienced in cross-functional collaboration and knowledge sharing;

  • Good at communication, stakeholder management, and with a trial-and-learn mindset;

  • In-depth knowledge of SEO tools (Screaming Frog, Moz Tools, Majestic, SEMRush);

  • Expertise in A/B and other testing methods;

  • Strong project management skills;

  • Comfortable working as an individual contributor - think big picture or roll up sleeves to execute as situation calls for;

  • Experience in travel or eCommerce industry is also a plus;

  • Strong knowledge of excel functions and dashboards

  • Log Analysis for SEO

Good to have

  • Knowledge of Mandarin

  • Knowledge in SQL, as well as deep understanding of statistical analysis, regression models, experiment design and common pitfalls of data analysis or experience in coding in at least one of the scripting languages C/C++, Python or Java would be advantageous.

  • Regional and Global exposure on ASO is a plus

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.

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